When people are looking to buy a home, their heads are usually filled with ideas how to create the home of their desires. This overload of information usually makes people less approachable for other ideas, for example increasing the energy efficiency in their home. For the mortgage provider energy efficiency is very relevant: lower energy bills makes probability of default on the mortgage payment less likely.
This initiative tries to make energy efficiency part of the process of buying a home. By informing home buyers right at the start (the orientation phase of the project), mortgage providers can create urgency about energy efficiency. Furthermore, by involving real estate agents, project developers and housing associations we can grow the awareness throughout the chain.
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